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#1 30-05-2011 23:48:35


Roger Von Oech - A Whack on the Side of the Head

A Whack on the Side of the Head
How to unlock your mind for innovation


Roger Von Oech


...zeroes in on the ten mental locks that prevent you from being as innovative as you can be - and shows you what you can do to open them. Combining wisdom, tomfoolery paradox, philosophy and scientific fact through stories, mental exercises, and case histories, Roger von Oech distills his experiences as a creative thinking consultant for Apple, ARCO, Colgate-Palmolive, DuPont, Federal Reserve Bank, GE, GTE, Hughes Aircraft, IBM, ITT, Kaiser NASA, Pizza Time Theatre, ROLM, Sears, Tektronix, Wells Fargo Bank, and Xerox. Here's what you will learn :

* You'll get thirty-six tips to help you open the ten most common mental locks.
* You'll learn why breaking the rules can be an avenue to innovation.
* You'll find out how to use impractical ideas as stepping stones to practical, creative ideas.
* You'll identify the places where you "hunt" for ideas.
* You'll learn how to play the fool and why this is an effective creative thinking strategy.
* You'll understand why play is the father of invention.
* You'll find out why the third right answer is usually more creative.
* You'll learn how a little dose of ambiguity can stimulate your thinking.
* You'll discover why a "whack on the side of the head" can sometimes be the best thing to happen to you.

"An array of ideas to help you break out of old patterns... Wonderfully packaged... the book is
both a pleasure to read and a useful do-it-yourself guide..."
- John Eckhouse, The San Francisco Examiner

"This book has been voraciously consumed by my whole division. The concepts in it are critical in helping us to meet the demands of a rapidly changing marketplace."
- Robert Puette, General Manager, Personal Office Computer Division, Hewlett-Packard

Roger Von Oech - A Whack on the Side of the Head.pdf (4.23 MB) … f-the-Head

Last edited by Commodore (30-05-2011 23:52:25)

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