A Whack on the Side of the Head ! Roger Von Oech

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Post by Dejuificator »

[center][large]A WHACK ON THE SIDE OF THE HEAD ![/large][/center]

[center][large]Whack on the Side of the Head.zip 12.9 MB
https://mega.co.nz/#!INhimRYQ!AjLx09Bij ... LN9mD7fW08[/large][/center]

[justify]Originally Extracted from: ?A Whack on the Side of the Head: How to Unlock Your Mind for Innovation ? by Roger Von Oech Publisher: Warner Books; (October 1983) ASIN: 0446380008[/justify]

Image[large]Why be creative ?[/large]

[justify]I can think of two important reasons. The first is change. When new information comes into existence and circumstances change, it is no longer possible to solve today?s problems with yesterday?s solutions. The second reason for generating new ideas is that it?s a lot of fun. We need a way to generate new ideas. Creative thinking is that means, and like its biological counterpart, it is also pleasurable.

What is creative thinking? What makes the creative person tick? The creative person wants to be a know-it-all. He wants to know about all kinds of things. Because never knows when these ideas might come together to form new ideas. It may happen six months or six years down the road. But he has faith that it will happen.

Mental locks

Why don?t we think something different more often? There are two main reasons. The first is that we don?t need to be creative for most of what we do. The second reason why we don?t think something different more often-most of us have certain attitudes, which lock our thinking into the status quo and keep us thinking more of the same. The author calls these attitudes mental locks. There are ten mental locks in particular which I have found to be especially hazardous to our thinking :

1. ?The Right Answer? ? Much of our educational system has taught us to look for the one right answer. This approach is fine for some situations, but many of us have a tendency to stop looking for alternative right answers after the first one has been found. This is unfortunate because often it?s the second or third, or tenth right answer that is what we need to solve a problem in an innovative way.

Tip #1: A good way to be more creative is to look for the second right answer. There are many ways to pursue this answer, but the important thing is to do it.

Tip #2: The answer you get depends on the questions you ask. Play with your wording to get different answers. One technique is to solicit plural answers. Another is asking questions that whack people?s thinking.

2. ?That?s not logical!? ? Logical is an important creative thinking tool. Its use is especially appropriate in the practical phase of the creative process when you are evaluating ideas and preparing them for action. When you are searching for ideas however, excessive logical thinking can short-circuit your creative process.

Tip #1: For more and better ideas, I prescribe a good dose of soft thinking in the germinal phase, and a hearty helping of hard thinking in the practical phase.

3. ?Follow the Rules? ? Creative thinking is not only constructive, it is also destructive. You often have to break out of one pattern to discover another one. So be responsive to change and be flexible with the rules. Remember, breaking the rules wont necessarily lead to creative ideas, but its one avenue.

Tip #1: Play the revolutionary and challenge the rules ? especially the ones you use to govern your day-today activities.

Tip #2: Remember that playing the revolutionary also has its dangers. Looking back on the decision, sometimes it goes too far.

Tip#3 : Have rule-inspecting and rule-discarding sessions within your organization. You may even find some motivational side benefits in this activity ? finding and eliminating outmoded rules can be a lot of fun.

4. ?Be Practical? ? This world has been built by practical people who knew how to get into a germinal frame of mind, listen to their imaginations, and build on the ideas they found there.
Tip #1: Each of you has an ?artist? and a ?judge? within you. The open-minded attitude of the artist typifies the kind of thinking you use in the germinal phase when you are generating ideas. The evaluative outlook of the judge represents the kind of thinking you use in the practical phase when preparing ideas for execution.

Tip #2: Be a magician. Ask ?what if? questions and use the provocative you find as stepping-stones to new ideas.

Tip #3: Cultivate your imagination. Set aside time everyday to ask yourself what-if questions. Although the likelihood that any given ?what-if? question will lead to a practical idea is not high, the more often you practice this activity the more productive you?ll become.

5. ?Avoid Ambiguity? ? Most of us have heard to ?avoid ambiguity? because of the communication problems it can cause. This is an especially good idea in practical situations where the consequences of such misunderstandings would be serious.

Tip #1: Take advantage of the ambiguity on earth. Look at something and think about what else it might be.

Tip #2: Try to use humour to put you or your group in a creative state of mind.

6. ?To Err is Wrong? ? There are places where errors are inappropriate, but the germinal phase of the creative process isn?t one of them. Errors are a sign that you are diverging from the well-traveled path.

Tip#1: If you make an error, use it as a stepping-stone to some new idea you might not have otherwise discovered.

Tip #2: Strengthen your ?risk muscle?. Everyone has one, but you have to exercise it or else it will atrophy. Make it appoint to take at least one risk every twenty-four hours.

Tip #3: Remember these two benefits of failure: First, if you do fail, you learn what doesn?t work. And second, the failure gives you an opportunity to try a new approach.

7. ?Play is Frivolous? ? If necessity is the mother of invention, play is the father. Use it to fertilize your thinking.
Tip #1: The next time you have a problem - play with it.

Tip #2: If you don?t have a problem, take the time to play anyway. You may find some new ideas.

Tip #3: Make your work place a fun place to be.

8. ?That?s not my area? ? Specialization is a fact of life. To function in this world, you have to narrow your focus and limit your field of view. When you?re trying to generate new ideas, however, such information -handling attitudes can limit you.

Tip #1: Develop the hunter?s attitude, the outlook that wherever you go, there are ideas waiting to be discovered.

Tip #2: Don?t get so busy that you lose the free time necessary for idea hunting. Schedule hunting time into your day and week. Little side excursions can lead to new hunting grounds.

Tip #3: Look for analogous situations. Often problems similar to yours have been solved in other areas.

9. ?Don?t be Foolish? ? Some people are so closely married to their ideas that they put them up on a pedestal. It?s difficult, however, to be objective if you have a lot of ego tied up in your idea.

Tip #1: Occasionally, let your ?stupid monitor? down, play with fool, and see what crazy ideas you can come up with.

Tip #2: Recognize when you or others are conforming or putting down the fool. Otherwise, you may be setting up a ?groupthink? situation.

Tip #3: May the FARCE be with you.

10. ?I?m not creative!?? The world of though and action overlap. What you think has a way of becoming true.

Tip #1: Whack yourself into trying new things and building on what you find ? especially the small ideas. The creative person has the self-faith that these ideas will lead somewhere.[/justify]
Last edited by Dejuificator on Sat Oct 30, 2010 9:24 pm, edited 1 time in total.
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Post by Savoisien »

[center][large]Creative Whack Pack[/large]
Roger Von Oech

[center][large]Thinkpak: A Brainstorming Card Deck[/large]
Michael Michalko

[center]CreativeThinking.zip 15.1 MB
[large]https://mega.co.nz/#!RUY02bBK!DZhAU2qmI ... atGxgPAzgY[/large]

[justify]Creative Whack Pack

An illustrated deck of 64 creative thinking strategies that will whack you out of habitual thought patterns and enable you to look at your life and actions in a fresh way. Use the cards alone or with others to seek innovative solutions to issues. Created by best-selling author von Oech, the cards have been used by many organizations, including NASA, in strategy development and problem solving. Complete with detailed instructions.[/justify]

[justify]A Creative-Thinking Toolbox

Looking for a unique invention, an untapped market for an existing product, or a new solution? Stretch and flex your mental muscles with Thinkpak, a creative-thinking tool designed by Michael Michalko, author of the groundbreaking book Thinkertoys. This deck of illustrated idea-stimulating cards distills Michalko?s proven methods, allowing you to view challenges in a new light. Shuffle, mix, and match the cards to spark fresh insights, then use the critical evaluation techniques to test, shape, and refine your original ideas into realistic creations. Filled with thought-provoking questions and examples of the techniques put to use, Thinkpak provides endless creative fuel to fire up the imagination.[/justify]


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Post by Savoisien »








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Post by Aryan Crusader »

[center][large]How you can be more creative[/large][/center]


[center]How_You_Can_Be_More_Creative.zip 65.3 MB
https://mega.co.nz/#!hQ4BmBDA!WEn69MLGj ... XKg0pgMD84

[justify]1&2 Why Be Creative?

Exploring the creative process. Why you need new ideas every day. Creative thinking defined. One successful method for thinking creatively. How to put it to work for you. Examples of creative thinking in action.

The Discontinuity Principle

Why discontinuity is good. Examples of discontinuity and its benefits. The magical and marvelous manipulation verbs. Why much of your creative thinking doesn't have to be "productive." Putting manipulation verbs into action.

3&4 The Creative Process

The first two parts of the seven-part creative process. The desire to be creative. A passion for your work. Dissatisfaction as a motivator. The information-gathering phase. Cultivating an "insight outlook." Selective attention.

The Creative Process (cont'd)

The remaining five parts of the creative process. Manipulating ideas and stepping around your assumptions. Walking away from problems and letting them percolate. The "Aha!" or "Eureka!" experience. Your "high creativity" zone. The most important thing to do in evaluating an idea. Eleven evaluative questions.

5&6 "Follow the Rules" and "Everything Is Fine"

Why routine activities are indispensable. The 10 mental locks to innovative thinking. How creative thinking is both constructive and destructive. The "Aslan phenomenon.? Four ways to overcome the firs! mental lock. The second mental lock.

"Be Practical" and "The Right Answer"

The third and fourth mental locks. Exercising the special ability humans have. Probing the possible, the impossible, and the impractical for ideas Using ?what if" thinking to uncover stepping-stones. The danger in premature evaluation. A way to come up with multiple right answers .

7&8 "That's Not Logical"

Overcoming the fifth mental lock. What hard and soft thinking are, and how they work. When you should use one or the other. The law of non-contradiction. The many ways to model the mind. The key to metaphorical thinking. The role of logic.

"To Err Is Wrong" and "Avoid Ambiguity"

Tips on overcoming the sixth and seventh mental locks. How to see success and failure as products of the same process. Errors as stepping- stones to success. An important lesson from Charles Kettering. What negative feedback tells you. Taking advantage of ambiguity. Looking for more than one meaning.

9&10 "Play Is Frivolous" and "That's Not My Area"

The eighth and ninth mental locks and why they prevail. Meet the "father" of invention. The "play-is-frivolous? mental lock, and why you should circumvent it. The dangers in specialization. Crossing disciplinary boundaries and learning from other specialties.

"Don't Be Foolish"

The tenth mental lock. The benefits of conformity. How Alfred Sloan did away with "group think? at GM. Playing the fool. Lessons from Allen Funt's "Candid Camera." Following the advice the bishop gave to St. Augustine. Metaphors as corporate portraits. More ideas.

11&12 Creative Action

Five of the eight basic steps to take to turn your ideas into realities. What you need first and why. Questions to ask yourself. What Harry Gray, chairman of United Technologies, said about getting started.

Creative Action (cont'd)

The last three basic steps. The product of the product? what it is and what it means to you. The role of persistence. The most important thing you must do to be more creative. Can-do attitudes. Visualization. A surprise ending.

Roger von Oech

Helps You Get More and Better Ideas

The San Francisco Examiner said that "Roger von Oech runs laps around everyone else in the creativity-consulting business." Top corporations are in agreement with that assessment ?companies such as Apple Computer, Arco, CBS Records, Coca-Cola, Du Pont, Hallmark, Hewlett-Packard, Hughes Aircraft, IBM, 3M, NASA, NBC, Nabisco Brands, PepsiCo, Procter & Gamble, Sears and Xerox.

All these firms are clients of Roger von Oech?s Menlo Park, California-based company, Creative Think, which specializes in stimulating innovation and creativity in business. Creative Think provides consulting, seminars, conferences and publications to innovators and entrepreneurs.

Prior to founding Creative Think in 1977, Roger was employed by IBM in the areas of data base and data communications.

Roger is a Phi Beta Kappa graduate of Ohio State University, where he received both the President?s Scholarship Award and the Scholar-Athlete Award. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

He?s the author of two highly acclaimed books on creative thinking: A Whack on the Side of the Head (Warner Books), of which more than 600,000 copies have been sold around the world; and A Kick in the Seat of the Pants (Harper & Row).[/justify]
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