Thomas Kelley - The Art of Innovation

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[center]Thomas Kelley
[large]The Art of Innovation[/large]


[center][large] (44 MB)

[justify]The Largest Design Firm in the World Shares the Secrets of Their Success

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products, reveals its secret for fostering innovative, out-of-the-box thinking across the world of business.

There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. Thomas Kelley, the general manager of the world-renowned design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal strategies and secrets it uses to turn out hit after hit.

IDEO believes everyone is creative, and the goal at IDEO is to tap into the wellspring of creativity among its employees. In entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as pioneering efforts at other leading companies, Kelley shows how teams research and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers.

IDEO has won more awards in the last ten years than any other design firm, and a full half-hour "Nightline" presentation of its creative process received one of the highest ratings in the program's history. Total immersion in The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.[/justify]
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